Discover the Growth Potential for Local Businesses With Regular Updates on Google My Business

Uncover the potential of posting consistent updates on Google My Business and witness a remarkable increase in clientele for local businesses.

Discover the untapped power of regularly posting updates on Google My Business. In this article, we will explore the endless possibilities and provide you with first-hand experience of the remarkable surge in customers experienced by local businesses.

Why Do I Need a Google Business Listing?

Google business listings are completely free and crucial to the success of small businesses. Creating a website and optimized google business profile should be the first things you do when building your business's online presence.

Google business listings share your business location, business name, business hours, and business description. This information is very important for current and potential customers. By adding your business to local search results, you'll be able to share google offers, star ratings and google reviews. The best way to appear trustworthy is by having positive customer feedback. You can even attach your website link for quick traffic to your domain!

The Power of Regular Updates on Google My Business 

Benefits of Regular Updates on Google My Business

Regular updates on Google My Business can have a powerful impact on a local business owner. By consistently posting updates, businesses can improve their visibility and increase customer engagement. These updates help businesses maintain an enhanced online presence, building trust and credibility with their target audience.

To make the most out of growth potential for local businesses with regular updates on google my business, businesses need to focus on creating engaging content that grabs the attention of potential customers.This can be done by writing compelling updates and incorporating visuals and multimedia.

Additionally, businesses should leverage keywords and SEO to optimize their updates for search engine visibility. Finding the ideal frequency for posting updates is also crucial. By posting twice a week, businesses can reap the benefits of increased client acquisition and retention.

Improved Visibility from GMB Posts

Consistently updating your Google My Business profile can work wonders for businesses who want to be more present in local search results. By regularly posting updates, you can boost your visibility and engage with customers effectively. These updates play a vital role in maintaining a strong online presence, which in turn helps build trust and credibility with your potential customers.

These updates play a crucial role in enriching the information on the Knowledge Panel, offering potential customers a glimpse of the latest news, promotions, and events. This heightened visibility can result in increased click-through rates and conversions as users are more likely to engage with businesses that provide up-to-date and informative content.

Driving Customer Actions

Engaging posts on Google My Business (GMB) have the power to prompt valuable customer actions. Whether it's a time-limited promotion, an upcoming event, or the launch of a new product, these compelling posts inspire users to take action, whether it's visiting the local business owner's website, making a purchase, or taking advantage of a special offer. With this direct call-to-action capability, GMB posts streamline the customer journey, leading to immediate responses and conversions.

Encouraging Two-Way Communication

One of the key benefits of utilizing google business profiles is the ability for businesses to foster two-way communication. When you encourage customers to comment, these posts create a direct channel for interaction between the business and its audience. Engaging with comments, addressing inquiries, and acknowledging feedback not only builds a sense of community but also establishes trust among both potential and existing customers.

Showcasing Brand Personality and Authenticity

Posting on Google My Business goes beyond promotional content; it provides businesses with an opportunity to showcase their brand's personality and authenticity. By offering behind-the-scenes glimpses, sharing customer testimonials, and highlighting employee spotlights, companies can humanize their brand and forge deeper connections with their audience. This level of transparency fosters trust and loyalty, encouraging customers to actively engage with the business on a more personal level.

How Regular Updates Attract More Clients

1. Improved Visibility and Ranking

Consistently updating your Google My Business (GMB) listing with fresh content, promotions, or news not only shows Google that your business is active and relevant but also improves your search rankings and visibility. By actively managing your google business profile listing, and regularly providing up-to-date information, you increase the chances of appearing prominently in search results when potential clients are looking for products or services similar to yours. This proactive approach to managing your GMB listing can significantly impact your online presence and attract more customers to your business.

2. Timely and Relevant Information

Consistently updating your GMB profile with fresh and relevant information is key to keeping your audience well-informed about the latest happenings within your business. From exciting new product launches and changes in holiday hours or service area to special offers and upcoming events, sharing this information promptly through GMB ensures that your clients have access to accurate and up-to-date details. This level of timeliness not only enhances the overall user experience but also encourages potential clients to actively engage with your business, fostering stronger connections and increasing the likelihood of conversions.

3. Engaging Clients with Fresh Content

Regularly posting updates allows businesses to share compelling content that grabs the attention of their audience. Whether it's informative articles or captivating visuals, each post serves as a way to captivate and maintain clients' interest. By keeping clients engaged, businesses increase the likelihood of repeat visits to their profile, ultimately increasing the chances of converting visitors into clients.

4. Building Trust and Credibility

Consistently updating your Google My Business profile not only helps to build trust and credibility among potential clients but also showcases your reliability and commitment to providing excellent service. By actively sharing updates and promptly responding to inquiries, you demonstrate that you value your clients' needs and are dedicated to meeting their expectations. This fosters a sense of trust that can lead to client conversion and long-term loyalty, ultimately benefiting your business in the long run. The more content you post regularly, the more trustworthy you'll become to search engines as well.

5. Encouraging Interaction and Engagement

Regularly updating your GMB profile invites client interaction and engagement. Each post serves as an invitation for clients to comment, ask questions, or leave reviews. Engaging with clients through comments and reviews not only fosters a sense of community but also allows you to address concerns promptly and showcase exceptional customer service, encouraging more clients to engage positively with your business.

Strategies for Posting Effective Updates on Google My Business

Discover effective tactics to optimize your regular updates on Google My Business, maximizing your potential to attract a consistent flow of new clients. 

Creating Engaging Content

In a digital landscape flooded with information, creating content that stands out and resonates with your audience is key to driving engagement and attracting potential clients. Consider the following strategies when crafting engaging content for your google business profile:

1. Visual Appeal and Multimedia: Capture your audience's attention with captivating visual content. Incorporate stunning images, engaging videos, and eye-catching graphics that showcase the essence of your business. These vibrant visuals not only make your profile visually appealing but also give potential clients an immediate glimpse into the unique experience they can expect from your brand when you pop up on a google search.

2. Clear and Informative Descriptions: Enhance your visuals with descriptive and precise explanations. Use language that mirrors your brand's character and principles while delivering valuable insights. Many businesses use this opportunity to showcase standout qualities, essential features applicable attributes, or advantages to help potential clients grasp what distinguishes your business from others.

3. Compelling Offers and Promotions: Attract and captivate your audience with enticing deals, promotions, and discounts. Craft posts that create a sense of urgency or exclusivity, motivating clients to take immediate action. Limited-time offers or special discounts can entice potential clients to choose your business over competitors, giving you the edge in the market.

4. Timely and Relevant Updates: Keep your clients up to date and in the loop by providing them with timely updates about your business. Whether it's an exciting event, a new product launch, changes in services, or special seasonal offerings, sharing this information showcases your business's ability to adapt and respond to their needs.

5. Encourage Interaction and Feedback: Create content that sparks meaningful conversation. Pose thought-provoking questions, invite your audience to share their opinions, or encourage them to provide valuable feedback. By actively engaging with your clients, you not only foster a strong sense of community but also gain valuable insights into their preferences and needs.

6. Storytelling and Brand Narrative: Craft narratives about your business that resonate with your audience. Unveil captivating tales, stories of customer success stories, or sneak peeks behind the scenes that bring your brand to life. By evoking emotions through storytelling, you forge a profound connection with your clients, allowing them to truly connect with your brand.

7. Call-to-Action (CTA): Incorporate persuasive and irresistible calls-to-action in your content. Whether it's guiding clients to explore your website, reach out for inquiries, or take advantage of a limited-time offer, a strategically placed CTA motivates clients to act upon your desired outcome.

Leveraging Keywords and SEO

Harnessing the power of strategic keywords and implementing effective Search Engine Optimization (SEO) strategies is crucial in making your business shine in the digital realm. Let's explore how leveraging the potential of keywords and SEO optimization can have a significant impact on your profile and overall online presence.

Utilizing Relevant Keywords or Phrases

Utilizing relevant keywords or phrases is crucial for optimizing your updates on Google My Business and attracting a consistent flow of new clients. By incorporating targeted keywords and phrases that align with your business offerings and industry, you can improve your search engine visibility and increase the chances of appearing prominently in the right searches. Using the right keywords to produce relevant results is the name of the game.

This strategic approach not only shows Google that your business is active and relevant but also enhances your online presence, making it easier for potential clients to discover and engage with your business. By leveraging keywords in relevant categories and optimizing your GMB profile with relevant content, you can effectively reach and attract your target audience, ultimately driving more traffic and conversions to your business.

So, make sure to research and include relevant keywords and phrases in your GMB updates to maximize your business's visibility.

Optimizing Updates for Search Engine Visibility

Regularly updating your Google My Business (GMB) listing is essential for optimizing search engine visibility during relevant searches. By consistently providing fresh and relevant content, you show Google that your google business listing is active and relevant, which can improve your search rankings and visibility in local searches.

This proactive approach to optimize google business profile increases the chances of appearing in search results when potential clients are looking for products or services similar to yours. Also, regularly updating your GMB profile ensures that your audience has access to timely and accurate information about your business. By sharing the latest news, promotions, and events, you keep your clients well-informed and engaged, fostering stronger connections and increasing the likelihood of conversions.

Additionally, updating your GMB profile regularly helps build trust and brings credibility to your local business among potential clients. By demonstrating your reliability and commitment to providing excellent service through promptly responding to inquiries and sharing updates, you showcase your dedication to meeting their expectations. This fosters a sense of trust that can lead to client conversion and long-term loyalty.

Utilize all the google business profile features that are available! Through strategic calls-to-action and compelling offers, you motivate clients to take immediate action and choose your business over competitors. 

The Frequency of Updates: How Often Should You Post?

Discover the optimal posting frequency on Google My Business to enhance client acquisition and retention.

Weekly Updates

Regularly updating your profile with fresh content not only keeps your audience engaged but also builds trust and credibility among potential clients. By consistently sharing informative articles, captivating visuals, and timely updates, you demonstrate your commitment to providing excellent service and showcase your business's reliability.

So, how often should you post? Weekly updates are a recommended frequency that strikes the right balance between staying top-of-mind with your audience and not overwhelming them with too much content. By posting weekly, you maintain a consistent presence while giving your audience enough time to engage with your posts and benefit from the valuable information you share. With this posting frequency, you can maximize your potential to attract a consistent flow of new clients and effectively optimize your search engine visibility.

Posting Twice Per Week on GMB

Posting twice per week on Google My Business (GMB) can significantly enhance your online presence and attract a consistent flow of new clients. By increasing the frequency of your updates, you can keep your audience engaged and demonstrate your commitment to providing excellent service. 

Other Posting Frequencies to Consider

Determining the perfect posting frequency for your GMB profile is like finding the sweet spot in a delicate dance. It requires careful consideration of the unique factors that define your business. So, how do you navigate through the various posting frequencies to strike the right balance? Here's your roadmap to success:

Understand Your Audience Habits

Start by understanding your audience's behavior and preferences. Analyze engagement metrics to determine when your audience is most active. Experiment with different posting frequencies initially to gauge audience response and adjust accordingly based on their interaction patterns.

Assess Your Content Resources

Take stock of the resources you have for creating content. Evaluate the time, manpower, and budget that are at your disposal for producing high-quality content. It is essential to make a realistic assessment of your resources in order to determine a posting frequency that is sustainable and maintains the quality of your content, while still aligning with your capabilities.

Experiment With Alternative Frequencies

Begin by experimenting with various posting frequencies. Start with a moderate frequency, such as posting once or twice a week, and then adjust based on the level of engagement from your audience and the availability of resources. Continuously monitor the impact on audience interaction and adapt your strategy accordingly.

Listen to Audience Feedback

Take note of the feedback, comments, and engagement metrics from your audience. The responses from your clients offer valuable insights into whether your posting frequency meets their expectations. Even if it's not positive feedback, use this data to adjust your strategy and keep your audience interested and engaged.

Tips for Consistent Content Creation

Consistency is key when it comes to content creation, especially for your Google My Business profile. Establishing a regular cadence of posting not only keeps your audience engaged but also strengthens your online presence. Here are some essential tips to help you maintain consistency in content creation:

1. Develop a Content Calendar

Establish a detailed content calendar that maps out your posting schedule, including the specific type of content, dates, and times. By planning ahead, you can maintain consistency and ensure a steady flow of content without any last-minute rushes. This strategic approach not only helps you stay organized but also allows you to deliver valuable and engaging content consistently to your audience.

2. Stick to a Posting Schedule

Maintaining a consistent posting schedule is essential for establishing reliability and keeping your audience engaged. Determine the posting frequency that works best for your business and audience, whether it's daily, weekly, or bi-weekly, and commit to sticking to your schedule. By doing so, you can foster a sense of trust and keep your audience coming back for more.

3. Repurpose and Recycle Content

Maximize the impact of your content by repurposing it across multiple social media platforms. Transform your blog posts, videos, or infographics to create captivating content for your GMB profile. By recycling your content on other online platforms, not only do you save time, but you also ensure a continuous flow of engaging material that keeps your paying customers hooked.

4. Batch Content Creation

Allocate dedicated time for content creation. By batching your content production, you can concentrate and effectively generate multiple posts in one sitting. This method minimizes disruptions and guarantees a steady stream of content over an extended period, maintaining consistency in your online presence.

5. Delegate or Outsource

If it's possible, entrust the responsibility of content creation to a team member or explore the option of outsourcing to professional content creators. By collaborating with others, you can reduce your workload and gain new insights that contribute to the creation of consistent and diverse content, ultimately enhancing your content strategy. That's where ProvenDude comes in! 

6. Quality Over Quantity

When it comes to content creation, remember that quality always surpasses quantity. Instead of bombarding your audience with mediocre posts, focus on delivering valuable, relevant, and engaging content that resonates with them. This content should offer complete and accurate information to beat out the competition. A few high-quality posts that truly connect with your loyal customers can have a much greater impact than a multitude of average ones.

7. Analyze and Adapt

Continuously assess the performance of your content by analyzing metrics and identifying the types of posts that resonate most with your audience. Use these insights to adapt your content strategy, ensuring that you consistently deliver valuable and engaging content that aligns with your audience's preferences. By staying attuned to your audience's needs, you can foster stronger connections and maximize the effectiveness of your content.

Tracking and Analyzing the Impact of Your Updates

Explore the various tools and techniques available to track the impact of your Google My Business updates and optimize your strategies for maximum success.

Google My Business Insights

An effective Google My Business strategy isn't just about posting content—it's about understanding the data behind your efforts. By delving into their business profiles key metrics and analyzing trends, businesses can glean valuable insights that drive informed decision-making and optimize their GMB profile for growth.

Key Metrics to Monitor

1. Visibility Metrics: Track the visibility of your business by monitoring how frequently it appears in search results and on Google Maps. Keep an eye on the number of views your GMB profile receives to assess its visibility and gauge the impact of your updates.

2. Engagement Metrics: Assess user engagement with your business by analyzing interactions such as clicks, calls, website visits, and direction requests driven by your GMB profile. These metrics provide valuable insights into how users are engaging with your business and can help you tailor your content strategy accordingly...

3. Audience Insights: Gain audience insights by understanding their demographics, including their location and behavior. Knowing where your audience is located and how they interact with your profile can inform your content strategy and help you deliver more targeted and effective updates.

4. Review and Rating Metrics: Regularly monitor reviews and ratings to maintain a positive online reputation. Positive reviews can enhance your credibility and attract new clients, while negative reviews point out areas for improvement and give you valuable feedback to enhance your services.

Stay on top of these key metrics to track the impact of your updates and optimize your strategies for maximum success on Google My Business.

Analyzing Trends and Patterns

1. Identify Peak Engagement Times: Identify the peak times of audience engagement to unlock the secrets of optimizing your posting schedule for maximum impact. Uncover patterns in audience behavior to strategically align your content with their active periods and boost your online presence.

2. Content Performance Analysis: Analyze the effectiveness of various content formats, including images, videos, offers, and events. Determine which types of content connect best with your audience in order to fine-tune and improve your overall content strategy.

3. Seasonal Trends and Campaigns: Identify the patterns and shifts associated with particular seasons or promotional campaigns. Having a clear understanding of these trends enables you to customize your content and promotions to take advantage of periods with high traffic.

4. Comparative Analysis: Analyze your current performance by comparing it to previous periods to identify growth or stagnation. Take note of the strategies that were successful for your business listing in the past and replicate or enhance them to continue your progress.

Leveraging Insights for Growth

1. Iterative Strategy Development: Leverage the power of data insights to fine-tune your GMB strategy. By analyzing audience preferences, you can adapt your posting frequency, content types, and call-to-actions to achieve optimal results.

2. Addressing Weaknesses: Embrace negative feedback as an opportunity for growth and adapt your strategies based on constructive criticism. View poor-performing metrics as valuable lessons that can enhance your service or communication, ultimately leading to improvement and success.

3. Optimizing Local SEO: Discover opportunities for enhancing your business's local SEO impact. Fine-tune your keywords, descriptions, and images by leveraging the valuable insights provided by search visibility metrics.

4. Testing and Experimentation: Leverage the insights gained from trends and patterns to pave the way for innovative experimentation. Explore the possibilities of utilizing various content formats or adjusting posting times to gauge their impact on audience engagement.

Additional Analytics Tools

While Google My Business (GMB) provides valuable data about user interactions within its platform, integrating third-party analytics platforms can offer a more comprehensive view of website traffic and conversions linked to your GMB profile.

Tracking website traffic and conversions is crucial for any business looking to optimize its online presence and drive growth. While Google My Business Insights provides valuable metrics to assess the impact of your updates, it's also beneficial to explore third-party analytics platforms for a more comprehensive analysis. These platforms offer a range of tools and techniques that allow you to dive deeper into your website traffic and conversion data.

Surfer SEO, Semrush, and Spyfu are just a few top used SEO platforms. By utilizing these platforms, businesses can gain valuable insights into user behavior, identify key trends, and make informed decisions to enhance their content strategy. Whether it's tracking the number of visitors, analyzing click-through rates, or understanding conversion rates, third-party analytics platforms provide a holistic view of your website's performance.

With this information at your fingertips, you can optimize your strategies, target your audience more effectively, and ultimately achieve maximum success in driving traffic and conversions.

Case Studies: Real-Life Success Stories

Uncover the incredible success stories of local businesses that have harnessed the immense power of consistent updates on Google My Business and experienced extraordinary growth.

By exploring these real-life case studies, you will gain a true understanding of the transformative impact that regular updates can have. These compelling stories illustrate how businesses have skyrocketed their foot traffic, expanded their customer base, and evolved into thriving online retail giants, all thanks to their commitment to regular updates on Google My Business.

Case Study 1: A Local Restaurant's Journey to Increased Foot Traffic

The Background

Located along the breathtaking riverfront, The Riverside Bistro, a charming local restaurant, faced the challenge of attracting a consistent flow of foot traffic, despite its picturesque setting and mouthwatering cuisine. Determined to enhance visibility and engage with potential customers, the restaurant embarked on an exciting journey to revitalize its online presence by leveraging the power of Google My Business (GMB) and strategic updates.

Situation Before Implementation

Challenges Faced: Before embarking on their exciting journey to revitalize their online presence, the Riverside Bistro faced the challenge of attracting a consistent flow of foot traffic. Despite their picturesque setting and mouthwatering cuisine, they struggled with sporadic visits and a lack of impactful digital presence. Their outdated GMB profile provided minimal information, with irregular posts and infrequent updates. As a result, their online visibility was low, and they had limited engagement with potential customers searching for dining options in the area.

Implementation of SEO Strategies

Revamping the GMB Profile: To harness the full potential of GMB, the Riverside Bistro took proactive steps to revamp their profile. They meticulously updated crucial business information, such as precise operating hours, location details, and contact information, ensuring seamless consistency across various platforms.

Consistent and Engaging Updates: To maintain a consistent online presence in local search listings, the Riverside Bistro adopted a well-planned content calendar. They regularly shared enticing visuals of their delectable signature dishes, offered a sneak peek into the talented chefs working behind the scenes, showcased glowing testimonials from satisfied customers, and announced exciting upcoming events. By doing so, they ensured that their Google My Business profile remained engaging and up-to-date, attracting more potential diners and enhancing their online visibility.

Promotions and Offers: Harnessing the power of GMB posts, the Riverside Bistro enticed customers with irresistible promotions, including discounted weekday lunches, enticing happy hour deals, and exclusive seasonal specials. These enticing offers were strategically designed to not only attract new customers but also encourage repeat visits, ultimately driving growth for the restaurant.

Interactive Engagement: The Riverside Bistro took great pride in actively connecting with its audience, ensuring that every review was promptly responded to, queries were answered, and customers were encouraged to share their experiences. By fostering a strong sense of community, the restaurant initiated thought-provoking discussions and engaging polls through their GMB posts, creating a space where customers could interact and feel truly valued.

Results and Impact

Increased Online Visibility: After implementing consistent updates and strategic engagement and a few patient months, the Riverside Bistro experienced a significant boost in its online presence. Their GMB profile started appearing more frequently in local google search for results, effectively increasing brand visibility and attracting a larger audience.

Rise in Engagement Metrics: As a result of their efforts, the Riverside Bistro witnessed a substantial increase in engagement metrics. User interactions, clicks for directions, website visits, and calls directly from the GMB profile surged, indicating a growing interest and interaction with the restaurant's offerings.

Boost in Foot Traffic: The significant rise in foot traffic was the standout result. Customers specifically noted that they discovered the restaurant through its vibrant GMB profile, enticed by the irresistible offers and captivating content, ultimately leading them to visit.

Conclusion

The success story of The Riverside Bistro showcases the incredible impact of leveraging a strategic GMB approach. Through a revitalized profile, engaging content, enticing promotions, and interactive engagement, the restaurant experienced a remarkable surge in online visibility, engagement metrics, and most importantly, an increase in foot traffic. Their consistent and thoughtful GMB strategy played a crucial role in reinvigorating the restaurant's presence, building stronger connections with the local audience, and ultimately driving sustained growth and success.

Case Study 2: A Boutique's Transformation into an Online Retail Powerhouse

The Background

Elara's Boutique, a charming local fashion destination known for its exquisite handcrafted apparel and accessories, set its sights on expanding its reach beyond its physical storefront. With a clear vision of establishing a strong online presence, Elara's embraced the power of Google My Business updates to embark on a journey towards boosting online sales and increasing brand visibility in local results.

Situation Before Implementation

Challenges Faced: Elara's Boutique encountered difficulties in expanding its customer base due to its exclusive reliance on a brick-and-mortar store. Their online presence was lacking, making it challenging to compete with larger e-commerce retailers. Moreover, their GMB profile suffered from infrequent updates, incomplete information, and unengaging content, which impeded their visibility in online searches.

Implementation of Strategies

Revamping GMB Profile: To enhance their online presence and attract more customers, Elara's Boutique took the first step of optimizing their GMB profile. They meticulously updated essential business information, such as their wide range of product offerings, accurate store hours, contact details, and a convenient link to their website for seamless online shopping.

Regular Product Showcases: Utilizing GMB posts to their advantage, the boutique showcased an array of new arrivals, captivating seasonal collections, and exclusive items through visually stunning images and enticing descriptions. By showcasing the craftsmanship and highlighting the unique features of their products, they successfully captivated the attention of potential customers, leaving them eager to explore and make a purchase.

Exclusive Online Promotions: Elara's Boutique enticed online shoppers with exclusive discounts and promotions shared through their GMB posts, encouraging them to seize the opportunity of limited-time offers. They compelling calls-to-action, urging customers to visit their website and make purchases, driving an influx of traffic and boosting online sales.

Engaging Content and Brand Storytelling: The boutique delighted their audience with behind-the-scenes stories of skilled artisans meticulously crafting their products, heartfelt testimonials from satisfied customers, and expert styling tips. Their goal was to forge a deep and genuine connection, fostering a bond with their clientele.

Results and Impact

Expanding Online Customer Base: As a result of their strategic updates on their GMB profile, Elara's Boutique experienced a remarkable surge in online visibility. Their offerings and unique products attracted a broader audience from various geographical locations, leading to a significant expansion of their customer base.

Impact on Online Sales: The boutique's local marketing, enhanced visibility and captivating GMB posts resulted in a significant boost in online sales. They witnessed a surge in website traffic and a surge in online purchases directly linked to their strategic GMB updates and promotions.

Enhanced Brand Visibility: Elara's Boutique's brand visibility skyrocketed, not only within the local community but also across the nation. Their GMB profile served as a virtual doorway for fashion-forward customers in search of one-of-a-kind, handcrafted fashion, solidifying the boutique's reputation as a prominent player in the world of online retail.

Conclusion

Elara's Boutique's journey showcases the transformative potential of leveraging GMB updates to evolve from a local boutique into an online retail powerhouse. By optimizing their GMB profile, showcasing products, offering exclusive promotions, and sharing engaging content, the boutique successfully expanded its customer base, significantly increased online sales, and achieved a remarkable surge in brand visibility. The strategic utilization of GMB proved instrumental in propelling the boutique's growth, establishing a strong foothold in the competitive online retail market.